I believe design is not decoration, but a thinking process. Good design comes from understanding constraints, asking the right questions, and refining decisions over time. My work focuses on long-term clarity, not short-term trends.
My work centers on the long-term evolution of brands. I focus on turning experience into structured thinking— helping brands find clarity and sustainable direction within complex business and cultural contexts. Today, I participate in core projects as an investor and advisor, concentrating on brand strategy, international partnerships, and critical decision-making rather than daily operations. I value work that demands both intellect and creativity.
My approach is shaped by early, systematic training. It taught me to navigate complexity, balance variables, and take responsibility for long-term outcomes.
Before entering formal, structured study, I worked within highly commercialized environments where brand strategy was tested against reality. Starting from frontline roles, strategy was no longer abstract— it had to function within real constraints, competing priorities, and complex stakeholder dynamics. This experience shaped my understanding of how brands truly operate: how resources are allocated, how influence is built, and how trust is earned over time. My approach today is grounded in clarity under pressure— breaking down complexity through structured thinking and taking responsibility for outcomes.
Scale, systems, and execution are where strategy is tested.
My academic focus has consistently centered on decision-making across cultural and market contexts. Through advanced training in international management and finance, I studied how brands adapt strategy while maintaining coherence across regions— navigating different systems, regulations, and consumer logics. This perspective allows me to bridge global vision with local reality, recognizing cultural nuance without letting it distort strategic judgment
I engage at the decision level— focusing on direction, resources, and long-term value rather than operations.
As a brand strategy partner of Creative Workshop Inc., I participate in the company's core projects as an investor and consultant, focusing on formulating and controlling the long-term development direction of the brand, rather than daily operational management. I am mainly responsible for strategic thinking and decision support at the brand level, assisting the team in clarifying brand positioning, value propositions, and growth paths in complex market environments, ensuring brand consistency and recognition in different cultural and market contexts. In customer cooperation, I focus on participating in high-end brand projects, covering fields such as fashion, home furnishings, beauty, and hotels, with a particular emphasis on international market cooperation and cross regional brand expansion. I am responsible for the coordination and strategic communication of key customer resources in the project, helping the brand establish long-term value in a global perspective rather than short-term voice. Based on my academic background in international economics and management, as well as years of experience in the branding and creative industries, I am accustomed to evaluating the feasibility, sustainability, and commercial returns of brand strategies from the intersection of business logic and creative expression. Creative Workshop Inc. is currently driven by a lean core team and has long-term partnerships with freelance talents from different creative fields, including photographers, writers, spatial and visual designers, among others. This flexible and high-quality collaboration structure enables us to provide customized, in-depth, and forward-looking solutions for high-end brands. I enjoy this way of working that requires continuous thinking, judgment, and creativity - between rationality and aesthetics, helping brands find their true direction.
As a Brand Strategy Partner and investor advisor at Creative Workshop Inc., I work on core brand initiatives, focusing on positioning, long-term direction, and international collaboration.
Focused on long-term brand strategy and cross-market collaboration for premium brands, with an emphasis on clarity, structure, and sustainable growth.
Through clear brand positioning and systematic strategy coordination at key market nodes, support the brand to achieve long-term value growth and steadily establish international influence.
Long term focus on the relationship between creativity, business, and social responsibility, and participate in multiple public welfare projects aimed at communities and vulnerable groups as supporters and participants, with a focus on improving children's well-being, educational support, and long-term development environment. By collaborating with non-profit organizations and social institutions, we support public welfare practices centered on dignity, stability, and sustainability, emphasizing long-term investment rather than short-term action, and promoting more structural positive impacts.